Show You Mean Business by Composing a Great Real Estate Agent Biography
If you want to win in real estate, you must put your best foot forward at all times. A Harvard study found that after a first impression is made it takes meeting that person seven more times to change your thoughts about them. You need to always be on top of your game showing others that you can be trusted with their business.
Often the first impression you give potential customers happens when they come across your real estate agent biography online. But what do you say in an online biography? We’ve outlined the essentials you need to include to increase your chances of getting that customer’s business. Follow these tips and your first—digital—impression will be as good as gold.
Clean and Concise
Your biography doesn’t need to be long, but it does need to be polished. A short paragraph of 4-6 sentences should be long enough to tell customers some of your best points. Avoid sharing your entire schooling and work history; too many facts can be overwhelming. Make the reading mobile friendly. Don’t make it so long that someone viewing it on their smartphone has to scroll many times to read it all. Keep it short, simple, and succinct.
Make it Personal
This is your opportunity to make a connection with these potential customers. Share some personal anecdotes about you that others can easily relate to and that make you likable. For example, share your alma mater, your hobbies, what you do on the weekends, or briefly mention your family. The point of doing this is to build trust off some common factors you have with those reading your biography.
We get it, though, it can be hard writing or talking about yourself. If you have this problem ask yourself, “What would my mother say about me?” Start with that, and then tone it down a bit.
Give Them a Smile
Recognition is best achieved by pictures. Include a picture with your biography so that people will recognize your face and name when they see you. However, make sure your picture matches the same quality of your biography and the quality service you expect to provide. Save gimmicky pictures for something else. A simple professional head works great.
Sell Later
The readers of your bio want to know how you are going to help them. They don’t want to read a sales pitch. They want to know what is important to them is also important to you. Briefly share why you got into real estate and your viewpoint of the industry. This is a great opportunity to show your knowledge of the industry, but with a more humanistic feel.
Writing a quality biography shows customers that you know what you’re doing, can pay attention to details and can be trusted with their home needs. Master this first impression and you're in it to win it.
